Michael Benson Band came to me with a stellar reputation as “the” live entertainer to have in the Seattle area. What they didn’t have was a visual identity that matched. The challenge was to present new and potential clients with the impression that they were the “it” band. Starting from the ground level a logo was design that was timeless, classic, and represents the professionalism of the band. We followed through with duplexed and foiled business cards that feel like a strong handshake and look amazing. Further marketing pieces were developed including a rack card, a foiled cd folder, and sell sheets directed specifically at his corporate and wedding clients.