Project Profile: A Postcardpalooza
My amazing friends and clients at Pillid® recently came to me with a challenge. They needed a new way to attract new buyers for their little wonder product. We didn’t have a lot of information to work with, but we new buyers were busy so we had to make it quick and rad. It had […]
Photography Matters
Who doesn’t love a beautiful image? That’s right, no one. So it would make sense to say that using professional photography in your branding would be a good thing. If you’re considering investing into professional graphic design please don’t protect your budget by using some images taken with your phone or the digital camera that […]
Negative Nelly
Sorry hip-hop fans, this post is actually about positive use of negative space. So there haters. Let it be known, I’m a big fan of simple and smart design. The thing about it, is that simple design is rarely a simple process. A great designer can disseminate a broad business plan into a beautiful identity. […]
What to Look for in a Graphic Designer
So you’re ready to hire a graphic designer. Recognizing the need and appreciating the value is a monumental first step, but how do you weed though everyone and everything to find the best fit. What matters? What doesn’t matter? Here are a several factors that should go into your decision: Ideas and Vision. There are […]
What’s Originality Anyways?
Well things like unique, one-of-a-kind, might come to mind. But with the amount of information and works of art out there today can that really exist? I always try to achieve something that is original but there is no way for me to truly know that something almost identical exists elsewhere. The same goes for […]
Pixel-Pants
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The Power of One
The power of one what? One color. In the universe of logo design, multi-color, gradients, shadows and effects bring sex appeal and glitz to what some deem, boring and plain. I agree, with the first part at least. I love adding a bit of glitz when the right opportunity arises, but when it comes down […]
2011 Trends in Logo Design
Whenever I read a title like this, I immediately start rolling my eyes, then I of course click the link. As much as I believe each logo I design is a product of a unique creative experience extracted out of hours of research and client interaction, I’m subjected to influences I see around me. If […]